Distribution Intensity

Achieving the Right Distribution Intensity


Distribution intensity is a crucial factor in ensuring the success of your brand in the marketplace. It refers to the extent to which your products are made available to your target market through various distribution channels. Striking the right balance in distribution intensity is vital for optimizing reach, visibility, and profitability. ARVISUS® helps you determine the ideal distribution intensity for your brand by considering your product, target market, and overall marketing objectives.

Understanding Distribution Intensity

Distribution intensity can be classified into three levels:

  1. Intensive Distribution: This approach aims to make your products available in as many outlets as possible. It is suitable for mass-market products, such as consumer goods and everyday items.
  2. Selective Distribution: This strategy involves distributing your products through a limited number of outlets, carefully chosen based on their ability to serve your target market effectively. This approach is often used for specialized products or brands targeting a niche audience.
  3. Exclusive Distribution: In this approach, your products are distributed through a very limited number of outlets or even a single exclusive distributor. This strategy is typically used for luxury or high-end products that require a controlled and prestigious distribution environment.

How ARVISUS® Can Help Determine Your Distribution Intensity

ARVISUS® provides comprehensive support in determining the ideal distribution intensity for your brand, following these steps:

  1. Analyzing Your Product: We evaluate the nature of your product, its target audience, and the competitive landscape to identify the most appropriate distribution intensity.
  2. Assessing Market Dynamics: We examine market trends, consumer preferences, and competitor strategies to ensure your distribution intensity aligns with current market conditions.
  3. Aligning with Marketing Objectives: We ensure your distribution intensity supports your overall marketing goals, such as brand positioning, sales targets, and customer engagement.
  4. Monitoring and Adjusting: We continuously monitor the performance of your distribution strategy and make adjustments as needed to optimize reach, visibility, and profitability.


Finding the right distribution intensity is essential for maximizing your brand’s potential in the market. With ARVISUS®, you can confidently establish the optimal distribution strategy for your brand, taking into account your product characteristics, target market, and marketing objectives. Let us help you achieve the perfect balance in distribution intensity and set your brand on the path to success.

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