Market research is the systematic process we use at ARVISUS® to collect, analyze, and interpret data about a target market, competitors, and the business environment. It plays a crucial role in helping us make informed decisions, identify opportunities, mitigate risks, and develop effective marketing strategies.
The Arvisus® Approach
Our market research can be divided into two main types: quantitative research and qualitative research.
We focus on quantitative research, gathering numerical data, and analyzing it using statistical methods. It provides quantifiable and generalizable insights that help us measure market size, customer preferences, and market trends. Some common methods of quantitative research that we apply include:
Structured questionnaires administered to a large sample of respondents, which can be conducted online, over the phone, or in person.
Controlled studies that manipulate variables to observe their effects on specific outcomes, such as consumer behavior or product performance.
Systematic observation of consumer behavior in a natural setting or controlled environment, such as in-store purchases or website interactions.
We focus on qualitative research, gathering non-numerical data such as opinions, motivations, and emotions, to gain a deeper understanding of consumer behavior and preferences. It provides rich, contextual insights that help us explore complex issues and develop targeted marketing strategies. Some common methods of qualitative research that we apply include:
Small, moderated group discussions that provide insights into consumer attitudes, perceptions, and preferences on a particular topic or product.
One-on-one, semi-structured conversations that allow our researchers to explore participants’ thoughts, feelings, and motivations in greater detail.
mmersive, long-term observation and study of consumers in their natural environment, to better understand their culture, habits, and decision-making processes.
At ARVISUS®, we often combine quantitative and qualitative methods to address specific research objectives and provide a comprehensive understanding of the market. We analyze the data collected through market research using various tools, such as statistical software, data visualization tools, and qualitative coding software.
Key Steps in our Market Research Process:
Define Research Objectives
We clearly outline the goals and purpose of the research, guiding the selection of research methods and data analysis techniques.
Identify Data Sources
We determine whether primary data (collected directly from respondents) or secondary data (existing data from external sources) is required to address research objectives.
Design Research Methodology
We select appropriate research methods, sample size, and data collection techniques based on research objectives and available resources.
We implement the chosen data collection methods, ensuring consistency, reliability, and ethical considerations are maintained.
We examine the collected data using appropriate analytical techniques and identify patterns, trends, and relationships that provide insights into the research objectives.
We draw conclusions from the data analysis and relate the findings to the initial research objectives and the broader market context.
We communicate the research results in a clear, concise, and actionable manner, using visual aids, reports, or presentations, as appropriate.
Market Research with ARVISUS®
Effective market research at ARVISUS® provides valuable insights that enable us to better understand our customers, competitors, and market dynamics. This, in turn, helps us develop more targeted marketing strategies, improve product offerings, and ultimately, achieve business growth and success.